Canon’s tiny C50 cinema camera can shoot widescreen and vertical video simultaneously

Canon has announced the EOS C50, its smallest cinema camera yet with features designed to appeal to social media creators and filmmakers alike. It has an RF mirrorless mount and all-new full-frame sensor that supports up to 7K 60p internal RAW recording and 32MP photo capture, making it a do-it-all camera for working pros.

Despite the small size and light 1.5 pound weight, the EOS C50 is feature-rich. The full-frame CMOS sensor has a dual ISO system that operates in Canon Log 2 (C-Log 2) at ISO 800 and 6400 for better low-light performance. It also allows up to 12-bit Cinema RAW Light recording at up to 7K 60p and RAW HQ at 7K 30p, plus high-bitrate XF-AVC S and XF -HEV C modes. The C50 is also the company’s first cinema camera with 3:2 open gate recording that allows for lossless conversion to other formats — finally matching a feature found in Panasonic’s mirrorless cameras.

Canon stretched that capability with something it calls simultaneous crop recording. When shooting 4K, you can output 2K social media video at the same time in 9:17, 9:16 or 1:1 formats. That will be handy for YouTube creators who also use Instagram or TikTok to promote videos.

Since it’s part of Canon’s Cinema lineup, the C50 offers pro features like two full-size XLR audio inputs (via an optional top handle), a zoom rocker, waveform/peaking displays, C-Log3 support and a dedicated start-stop button. It also comes with Canon’s excellent Dual Pixel autofocus system and AI subject tracking that detects the eyes, face, head and body of people or animals. Other key features include SD-UHS II and CFexpress slots and a time code terminal. However, the C50 lacks in-body stabilization, relying instead on optical lens and electronic stabilization.

The C50 may be Canon’s best hybrid cinema camera yet as well, with 32MB photos and burst shooting at up to 40 fps. Canon also introduced the new RF 85mm F/1.4 L VCM Hybrid Lens designed for portrait shooting for video and photos. Finally, for compact camera enthusiasts, Canon has released an updated version of its 2016 Elpha 360 HS, the Elpha 360 HS A, with a microSD slot in place of the original SD slot.

The Canon EOS C50 camera will ship toward the end of Q4 2025 for $3,899 and the new RF85mm F/1.4 L VCM lens will arrive this month for $1,649. The PowerShot Elph 360 HS A hits stores in October 2025 for $380.